Clicks vs. Link Clicks

by Rianna M. Hill | Rianna@RiannaMHill.com

This post today about Link Clicks will be short and sweet, but it is an important one of many. In Facebook advertising and any digital marketing, understanding what the metrics actually mean is key in differentiating between a good online following and a successful and profitable online business.

Clicks

The clicks metrics on Facebook are all clicks on that post or ad. This could be a click on the link or a click through to your website, but it also includes clicking to see the image larger, clicking to comment, or an accidental tap while scrolling.

Link Clicks

Link clicks are a much more intentional click. This metric measures when someone clicks the actual link to go to the website you are promoting in the ad. Each link click means a time someone was taken from Facebook to the other website.

On the table…

Link clicks are included in clicks, but the metrics of clicks are all clicks, regardless of intent. Understanding the difference between these two is important for optimizing and reporting the ad.

Want to learn more about Facebook Ads Metrics? Check out our other blog posts for more great tips.

Originally Written by Rianna for PDS. Updated & Republished here for Rianna M. Hill content.