Not all metrics mean the same thing. The more you understand the better you’ll do online. Here’s a quick one to start out with, the difference between reach and impressions.

Canva has been an amazing graphic design resource for entrepreneurs and small business owners for several years and they are continually updating the platform to offer more robust tools. However their latest tool, the content planner, has everyone talking! Read on to learn how to plan your social media content using Canva.

Running a business requires a certain set of skills. Some people are what you might call “naturals” and others have to work harder to master these skills. Regardless of which camp you fall into however, there will always be something new to learn…some new skill to improve on. That’s why today I wanted to talk about 3 ways to constantly improve your business skills.

By constantly working to improve your business skills, you will set yourself and your business up for success!

If you’ve been in business for any length of time, then I’m sure you’ve heard the saying that “building relationships is key to your business” While that is entirely true, you may be wondering how and why it pays to build relationships in business.

That is exactly what we are going to discuss today!

It’s something that we all want more of, but NO ONE can ever receive more of it.

What is it you ask?

Time!

9 times out of 10 if you ask someone what their biggest struggle is in business, or even just in life, their answer will be, “I just need more time!”

Unfortunately, we all have the same 24 hours a day, 7 days a week, 365 days a year. But, don’t get discouraged! There is a way that you can learn to manage your time well and effectively. Read on to learn how you can master your time in 3 easy steps.

Owning a business comes with many challenges and responsibilities. No doubt the biggest one is how to keep your clients & customers happy.

After all, Jason Langella said, “If you don’t appreciate your customers, someone else will.”

What are some ways that you can keep your clients and customers happy and turn them into life-long customers?

What’s in an engagement? While this is often the most commonly discussed metric, it is not always fully understood.

According to Facebook, the objective of an engagement ad is to: ” Reach people more likely to engage with your post.”

But let’s dive a little bit more into what that means and how it works with your business in this series for Facebook Ads Objectives Part 4: Engagement.

I’m sure you’ve heard it over and over again that organic reach is dead. But, I’m here to tell you that it isn’t necessarily true! Read on if you want to discover 3 ways to boost your reach without spending ad money.

When creating an advertising strategy on Facebook, there are several objectives to consider. What is the purpose of the advertising campaign? What actions do you want the audience to take when they see the advertisement? This post takes a look at the first objective in the consideration phase of Facebook ads: Traffic.

According to Facebook, the objective of a traffic ad is to: “Send people from Facebook to any URL you choose, such as your website’s landing page, a blog post, app etc.”

This post in the Facebook Ads Objectives Series is about Traffic. Traffic simply means people visiting a website. This includes number of people visited, number of times visited, and a collection of other metrics for what people do once they get to the website.

As the first objective on the consideration phase of Facebook Advertising, the traffic reach is geared towards a warm audience. This means people are likely already familiar with the brand or they have heard of the product before. Traffic to a website is like people visiting a store, if the website is the virtual storefront.

Have you been running in circles trying to make your social media successful? Do you find yourself posting everywhere but never seeing any results? Are you confused as to why nothing seems to work? In this blog I’m going to share with you the one thing standing in the way of your social media success.

It might come as a surprise to you…

As the second blog in this series, Facebook Ads Objectives Part 2: Reach, this post takes a look at the reach ads objective. This Facebook ads objective is similar to boosting a post. If you have ever boosted a post, that is a simplistic version of a Facebook Ad. A boosted post typically involves the reach objective, yet it has become more complicated as the software develops.

Reach is the second type of objective for the first awareness step in the Facebook Advertising process. This is the step where the audience is getting to know your brand.

Business owners know that social media is KEY for marketing their business in 2020. But, how do you market on social media when you hate being there? Check out these 7 tips for business owners who hate to be on social media for ideas on how you can still show up and market your business online.

When digging into the Facebook ads manager, there are several objectives one can use to advertise with. Effectively, these objectives are the purpose of your ad or the action you want people to take when they see your ad. According to Facebook, the Brand Awareness objective is an objective designed to generate interest in your product or service by making people aware of what is valuable about your brand.

But what does that mean? Let’s dive into this series with Facebook Ads Objectives Part 1: Brand Awareness

When we are investing time and money into anything, we want to make sure that there is some kind of ROI (return on investment). Otherwise, it can seem kind of “pointless” to keep putting our efforts there. This leads us to the question of which social media platform generates the most ROI?

The answer might surprise you…

These days your website is your virtual storefront—the face of your business—and it requires the same care and attention you would give to keeping a brick-and-mortar storefront attractive, accessible, and inviting.

When your website is out of date or difficult to navigate, it is similar to allowing your store to fall into disrepair. Keeping your website up to date, in both design and functionality, doesn’t have to be difficult or time-consuming. The best way to determine if your website needs a little TLC is to perform a website audit. Here’s how!

Everyone wants to be productive, right!? However, when you work from home sometimes it can be hard to make sure we are being productive with our time. But, there are some simple things you can do to make sure that you set yourself up for a productive day. Check out this list and start your day like this if you want to be productive!

There is no doubt that social media is a powerful marketing tool for businesses. However, we need to be strategic when posting. Before you post on social media ask yourself these 3 questions…

TikTok is one of the hottest social media platforms in the world right now! They have an impressive 800 million active users worldwide and have been downloaded 1.5 billion times!  Which begs the question, should your business be on TikTok: 3 things you may want to consider first are:

One common question that we get asked at PDS is “What makes a really good social media post?”

That is a great question and today we are going to break it down so that you can create amazing social media posts that will drive engagement and sales for your business!