How to Start Building a Target Audience
by Rianna M. Hill | Rianna@RiannaMHill.com
Target Audience in Facebook Ads
One of the many powerful tools of Facebook advertising is the ability to manage the target audience. Stepping up from a simple post or the basics of a boosted post, for instance, you are able to take control over several factors of how people will see your content. This way, you are able to select who will see your content based on who it is going to be relevant for.
Learn more about How to Start Building a Target Audience:
Where it is
Target audiences are located in the Ad Set level of Facebook ads. This is between the campaign where the objective of the ad is selected and the ad level where creative and copy are made. The ad set level includes determining budget and target audience mainly, however there are other options there you can leave set to automatic for now.
What is a Target Audience on Facebook
The targeting starts with demographic data such as location, age, and gender. The interest targeting is where interests, behaviors, and additional demographics are selected. This can be used like a Google search bar to see what keywords are available for your audience, as well as seeing recommended targeting based on keywords you have already selected.
How to Start Building a Target Audience
If you are advertising for the first time, it is a good idea to start broad. A good advertising strategies include a broad audience and a couple of specific subsets. Additionally, variations of lookalike and warm audiences ad another layer of retargeting to your ads. Over time, data can show what is working well.
On the Table…
One of the powerful parts of Facebook Advertising is the ability to select and learn more about your target audience. This is created at the ad set level. One key feature as well as learning from the data in a way that informs the rest of your marketing! That’s How to Start Building a Target Audience!
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Originally Written by Rianna for PDS. Updated & Republished here for Rianna M. Hill content.
