How to Use Images on Facebook

by Rianna M. Hill | Rianna@RiannaMHill.com

Facebook is an incredibly powerful social media site that is a necessary platform for most businesses. In order to share content on Facebook, a certain number of posts must be created. This number depends on your audience size and type of content, but most importantly, the quality of the post. Every post should include some sort of visual, whether it is a video, image, or GIFs.

Here are some tips on how to include images in your Facebook posts:

Use Relevant and Interesting Photos

Think about the way people use Facebook – frequently scrolling through hundreds of posts on their phone. Or on their desktop, looking for pictures of their grandkids. It is important that your photos stand out and are relevant to your business.

For example, there is a lot of blue and white on Facebook. An image of your product on a red background had a chance of standing out.

Avoid Text

It can be quite tempting to load images with all the information someone would want to know about your business. Totally makes sense, that’s how newspapers and flyers used to work! But with all the content we now consume each day, people are less likely to read more than a headline.

Save the interesting stories for the copy, and add all the rest of the information on your website. If you must use text in the image, make it an attention-grabbing headline or a call to action for why this is relevant to the viewer.

Keep it on less than 20% of the image so you can use it for ads as well!

Cell Phone & Stock Quality

There are many great websites that offer high-quality stock photos, including Pexels.com and Pixabay.com for free images. For more variety, Shutterstock has an increasing collection of great images for reasonable prices.

While professional and polished photos can be really important, especially from your brand, it is important to be consistent with your brand. Cell phone photos are fun and connect viewers to the personality behind your business.

On the Table…

Facebook is an increasingly important part of business, and images are an important part of Facebook. Use images that stand out, reflect your brand, and have fun with it!

Looking for more tips and advice on social media marketing for business? Check out the rest of the blog!

Originally Written by Rianna for PDS. Updated & Republished here for Rianna M. Hill content.