Truly honing in on the team’s skills and seeing that flow over into our client’s business to take them to the next level. This year is going to see us growing like crazy since we have some pretty awesome people working in the areas that they are strongest.

I’m excited to be taking a more hands-on role with our clients and contractors. I want to ensure that everyone we work with is getting the most out of their time with our company!

ln 2019 we are focusing our services and honing our skills. I am excited about this narrowed focus because it means an additional focus on direct marketing to help our clients make more money, paired with brand marketing to clarify, strengthen and share their message where relevant.
I meet too many people who are being run into the ground by their businesses who end up in a conversation with me when they are on the verge of giving up. These specialized services will be just for that! At the end of the day, this means more problems solved and more happiness (and money) for everyone, which I am most excited about!

The inspiring women at Badassery Magazine reached out to Rianna at Pancake Digital Solutions to evaluate ways they could utilize Facebook Advertising. They had done some previous ads but mostly had built their community through great organic content shares.

This is a question many business owners have asked at one time or another. Indeed, it is one we hear quite frequently. “Does my business need a website” especially in this age or social media?

There comes a point in time in your business where you stop to take a look at Facebook Ads. Perhaps you have tried a few things off and on, tried something significant, or are avoiding it. Many people have tried a few dollars and felt it didn’t work or equated Facebook ads to throwing money out the window.

Whichever phase you are at, the most important note is to start with a strategy. This begins at the campaign level where the intention for the ad is set. Here are some tips to get started with a successful Facebook Ad Strategy.

If you have run ads on Facebook before, you may have seen something called the Learning Phase. Here is a little breakdown of what it is along with some good tips for better advertising.

Welcome to another brand new year and Hello 2019! It is the first week of January as many groggily head back to their workstations. This time of year is often a reflective one as the joy of the holidays starts to shift to new year thoughts. Lately, New Years Resolutions are given a bad reputation namely that most people don’t stick to these new goals and folks should be working on bettering themselves everyday anyways. But let’s take a different perspective.

Happy Thanksgiving everyone! Thank you so much for your support today and all year round. This is a great time of year to give thanks for all of the wonderful things that have happened in the business this year.

A business is an organization that provides a service or product in exchange for money. Businesses exist and grow from selling their products and services. So how do you sell in your business? Many people are afraid of the word sales or often say that they do not like to sale. However, sales are a really really good thing!

Too often, people with a business idea focus on what they want to sell and how much of it they want to sell. While having these targets in mind is a good objective to work towards, it is not the frame of mind you should be in while building your business or selling your products. Use these wants as a starting point. For example, if you love working in the hospitality industry and want to make pancake breakfasts for families, that helps you come up with your starting point. The next step is to figure out what kind of audience is going to need those pancake breakfasts, and more importantly, why.

Pinterest recently released their list of The Top Trends to Inspire in 2020 and we thought it fitting to bring you these 3 facts about Pinterest that you need to know for your business.

There are many, many social media sites these days. It can be difficult enough to sort out which ones to use in your personal life, let alone deciding for your business. Let’s specifically look at Twitter here-

Instagram is one of the big social media platforms that has been growing in popularity in the last few years. People love to post to Instagram with filters and hashtags and likes are all many talk about. You may even have and love your own personal Instagram account! However, you may be asking yourself, Does My Business Need Instagram?

Businesses often go through change. When you are a business owner, your life changes & transitions often affect your business. For us, this has been a great thing. We have some great big news…I live in Hawaii and therefor my business is in now in Hawaii!

For those who have used Twitter before, you have probably seen “lists” at the top of your profile right under the cover photo. If you have not, go ahead and take a look now! For those of you who are on the fence about Twitter, here is a video with more information about social media for Business. Twitter lists are a great tool for business on Twitter.

People are always talking about ROI, especially in the digital marketing industry. Many articles, speeches, project proposals and company missions statements are all about ROI. But what exactly is ROI, how is it a part of your business, and what is ROI Beyond the Dollars?

March 30th, 2018 we officially announced the Pancake Makers Club. This month we have enhanced the membership experience and are proud to offer even more! Here is an introduction to the Pancake Makers Club, and, more importantly, a description of what is in it for you.

More and more people are turning to video as the big element in Facebook marketing. Lately, there are even hints at a separate kind of TV from Facebook. With more videos come more video ads, and more data. How well did your video do? How many people watched it? What are video views on Facebook worth?

The second most common thing people say when they are talking about Facebook ads was that they did not work for their business. But what do you mean by success? Did you set a clear goal for the ad before you ran it?  You will start seeing results as soon as you start advertising on purpose.