A/B testing is not a new term, nor is it first started by nor exclusively for Facebook ads. The term started sometime in the beginning of website development days and is now in the tool belt of every advertiser, marketer, designer, and UX professional. You have probably A/B tested something before and didn’t even realize it. So what is it? Let’s explore!

Facebook for business is all the rage right now. The internet has opened a floodgate of possibilities for business, and Facebook has brought these possibilities into the living rooms of every work from home mom and digital nomad. Facebook Ads are the next big step.

As more people join the Facebook Business phenomenon and start advertising more and more, the bar is being raised to make better content and better ads. Here are 10 Tips for Making Compelling Facebook Ads from us to you! Here are some Facebook Ads best practices from us to you!

The first questions that may be coming through your mind right now are, what is UX, and what does it have to do with social media? These are great questions! This is a topic that has not been discussed in so many words too often, but is an important one to bring to the table!

Social media is a big part of business today. Most companies have a Facebook page for their business, or even a business built from Facebook. We all know the value of social media for business, but it can be quite time consuming to sit down every day and create a good Facebook post. Here are some strategies to help you make better posts in less time:

Blogging has been around for a good amount of time now and has evolved with the internet. However, at its core, a blog retains the same basic purpose. If you have asked your self the question, “Why Blog?” this blog is a place to start to find answers.

What is a Hashtag? That is a great question that can spawn a variety of answers. Many people who use hashtags are not fully sure what they are even for. Or even why they are used. However, hashtags are an integral part of social media, and with both on the rise, it is important to understand how they work for your business.

SEO on Pinterest is something that not a lot of people realize is so important. SEO, or Search Engine Optimization, plan a big part of the search functions of Pinterest. So what is it, why is it important, why should you care about it and how do you do it? Read on…

People on social media are always talking about getting more engagement. Businesses want more engagement and discuss growth or decline in engagement. There are strategies how to get more, and how much they have had. But what’s in an engagement?

This post today about Link Clicks will be short and sweet, but it is an important one of many. In Facebook advertising and any digital marketing, understanding what they metrics actually mean is key in differentiating between a good online following and a successful and profitable online business.

Our Social Media Predictions for 2018 are primarily a growth of certain things we have seen a lot of this past year. While overall the best thing you can do on social media is to provide good content that is useful to your users, the nuances of how to do this change year to year- or sometimes day to day! Here is our guide to social media things for 2018!

As we get started on a new year, it is important to reflect back on the previous year. A lot can be learned in a Social Media 2017 Wrap-Up. What predictions came true? What big changes were made, will need to be made? Take some time to reflect back on what worked and what did not for your 2017 social media marketing.

Many people are familiar with setting New year’s resolutions, but how many of these involve setting business goals? There are a few key areas of life that people’s goals usually fall into. Often these are personal, health, educational, spiritual, perhaps even career. But- are people making goals in the business for the business? Here are some whys and hows of setting business goals.

The Eve has passed and it’s a Happy New Year! Celebrations are occurring, goals are being set, joy is in the air, and 2018 is here. Are you ready? We sure are! This is an extremely exciting time for businesses. Hopefully, you planned for Q1 last year and are ready to hit the ground running.

How to insult a toddler- sounds like a strange topic for a how to blog, especially from a company that is currently teaching social media for business. Trust us, this is an important trick in the process to remember this in your life each and every day.

Holly jolly carols, bells and eggnog, lights and magical sleigh rides; you know what that means! ‘Tis the season! The season for gifts and gifts and gifts. Do you have a plan for Facebook Marketing during the Holidays? Having the right social strategy can make a big difference for your business, especially this time of year.

This weekend, I screenshotted every page like ad that was shown to me in my newsfeed on my personal Facebook on my phone. Those I noticed, that is. (See more on impression vs reach). After a weekend of page like ads that are currently running, I noticed a few things to give you advice on when building your page like ads.

Why start a website all about me?

To make a personal brand.

A personal brand is an important thing to have in today's world. Especially true for big personalities, or simple marketers. As someone who works in the online space every day for over a decade now, I realize the significance of having my own brand online.

Facebook live and Facebook events are two important tools to know about, understand and use today. Specifically, using Facebook live in events is a great new way to reach people with information about your business. A Facebook live event gives people the opportunity to attend the event without having to be in a specific location. With our on-the-go lives, this option provides people with the flexibility to attend the event with in their schedule.

So how do you do it?

Introducing Classes! Business services for Pancake Digital Solutions are developed, planned out, and priced. It is time to launch! One of the big elements I wanted to include in this business was to teach people how to “do” social media. It is easier and more accessible for everyone than a lot of people may think. Social media is for everyone. Social media for business is for everyone.

This is our Hello World post, my first blog getting started as the official business owner of Pancake Digital Solutions. While this website is being built, an important element of any website is to blog, particularly when just starting out.