Facebook groups are an amazing tool and resource for business owners, but creating an engaged group can sometimes seem like a daunting task. So how do you increase engagement in your Facebook group?

A few years ago, most businesses wouldn’t have even thought about using emojis as part of their marketing. Today, however, approx 92% of all internet users use emojis and they’ve become part of the norm.

You may be wondering if using emojis on social media is right for your business.

Are you looking for tips on how to avoid burnout when working from home? Then look no further! We’ve compiled these 5 Tips on How to Avoid Burnout When Working from Home so that you can build a successful business, without losing your mind and burning out in the process.

We all know that being an entrepreneur comes with a lot of stress that can easily lead to burnout. So how do we avoid the burnout while still being productive and growing our business?

There are many benefits to having a blog on your website. It can help build credibility, increase your online visibility, and help define you as an expert in your industry – to name a few.

But there is more to creating a good blog post than just putting your thoughts down on the screen.

Here are 5 tips to help you write a blog post that will get the attention of your readers, keep them engaged, and provide value. 

PDS has a great team and I’ve wanted to be a part of it for a while now, I’m so excited that it finally happened! I love what I do and I’m really looking forward to bringing my knowledge, skills, and enthusiasm to the table. 2020 is going to be a fabulous year!

You’ve likely heard the ole’ proverb that the best time to plant a tree was 20 years ago, but the second-best time is now. This same idea is true for a Facebook pixel, even if you don’t plan on advertising on Facebook anytime soon. But, to first understand why the Facebook pixel is so important, let’s develop an understanding of what it is.

As all business owners know, running a business involves a whole lot of juggling…juggling tasks that is. 

In the beginning stages of business growth juggling all those tasks is doable. But as your business grows and you start to bring on team members, it’s important to keep everyone on the same track to avoid ‘dropping the ball’ – so to speak.

So what are business processes and why are they important for your business?

Facebook has seen a lot of changes this year and we can be sure that there will be even more changes next year. So, as a business owner what Facebook marketing trends should we be expecting in 2020? Here are 3 Facebook marketing trends to watch for in 2020!

The New Year is just around the corner and as business owners and entrepreneurs we are already asking ourselves, “What marketing trends will we see in 2020?” So we thought it would be helpful if we compiled a list for you of the 8 marketing trends to pay attention to in 2020.

If you are a new entrepreneur having the best tools and resources to help you start and run your business successfully will not only save you time, but also lots of frustration. Although there are many great tools out on the market, these are the 3 best FREE tools that you will find to help you build your business.

Networking is a great way for people to discover you and your business! However, sometimes networking can seem intimidating and overwhelming. Especially for those who haven’t had a lot of practice with it. That’s why we are going to share 3 simple ways for you to network.

But first, let’s be clear about what networking is and isn’t.

When you buy a product or service, you tend to know exactly what you are going to receive. For example, when you buy a cell phone, you know you are receiving a piece of equipment that will allow you to make phone calls, among many other things these days. When you pay for your car to be serviced, you know you will receive an oil change and perhaps a checklist of other items.

We’ve created this list of 5 essentials that you need in order to launch your business online for those of you who haven’t made that jump to online marketing.

If you own a handmade or brick & mortar business, but haven’t brought your business online yet or if you’ve thought about starting a business and working from home, but aren’t sure what steps to take, then don’t worry! This list will you help you take the first steps in launching your business online!

As the world moves more and more online with business on websites and friends meeting on Facebook, it is increasingly important to remember the human element behind the screens. Social media can connect us, yet technology can separate us as well. With some intentional focus, personalizing your business online will utilize digital media to the best of its ability, connecting in ways not previously possible. With a little extra thought, you can personalize your online business. 

Facebook is an incredibly powerful social media site that is a necessary platform for most businesses. In order to share content on Facebook, a certain number of posts must be created. This number depends on your audience size and type of content, but most importantly, the quality of the post. Every post should include some sort of visual, whether it is a video, image, or GIFs.

Here are some tips on how to include images in your Facebook posts:

It’s no secret that the holidays are almost upon us. So you may be asking yourself how and when to start planning for your holiday marketing campaigns.

Well, the answer is NOW!

In fact, the best time to start planning your holiday marketing campaigns is around August-September.

But don’t fret! If you haven’t started planning for your holiday marketing, we have five tips that will help you get started.

If you are a new entrepreneur, business owner, or if you are just new to marketing your business online, it can be completely overwhelming choosing the right social media platform for your business.

But don’t worry! Pancake Digital Solutions has got you covered!

We are ALL about ditching overwhelm, doing what lights you up, helps increase your brand awareness and brings traffic to your shops.

With this in mind, we’ve compiled a few ways for you to know how to pick the right social media platform for marketing your business.

If you are an entrepreneur working from home, you know how easy it is to become discouraged.  That’s why I’ve compiled this list of 35 motivational quotes for the work at home entrepreneur.

I hope this list encourages you to keep pushing forward even when you may feel like giving up!

LinkedIn has always been a great place for corporate business owners and employees to network online, recently it has increased in popularity among small businesses and entrepreneurs. Which is why it is important to understand how to utilize LinkedIn for your small business.

Check out these 7 LinkedIn strategy tips to learn how to utilize LinkedIn for your small business and make sure that you are leveraging LinkedIn to its fullest potential.

I’m excited about starting my journey with the company, getting to know the team and customers and discovering how I can best contribute to the team. I am thrilled about the opportunity to help PDS to further grow, develop and adapt going into the future.