Do you know why your business should be on Pinterest?

Everyone loves browsing on Pinterest, right? You can find the latest trends of hairstyles, jewelry, and clothing. Or get tips, ideas and inspiration on how to get your life, home and office decluttered and organized.

Not to mention all the ideas and tips for crafts, upcycling, and DIY projects. And that is just naming a few!

Today I’m going to share with you some info and stats on why Pinterest is one of the fastest growing platforms and why your business should be on Pinterest today.

One of the many powerful tools of Facebook advertising is the ability to manage the target audience. Stepping up from a simple post or the basics of a boosted post, for instance, you are able to take control over several factors of how people will see your content. This way, you are able to select who will see your content based on who it is going to be relevant for.

Learn more about How to Start Building a Target Audience:

If you’ve been curious about Instagram stories, then stick around for 3 tips for successful Instagram stories.

But first, let’s talk about WHY stories are important for your Instagram marketing.

It’s no secret that the Instagram algorithm is changing. With these talks of decreasing engagement on the platform, you may be wondering how you can stand out on Instagram.

The answer?

Instagram stories.

5 Reasons Why Your Creative Business Needs a Facebook Group

If you are a creative business owner, then you probably already have your business on at least one social media platform (at least I hope you do!)

But, have you ever thought about the importance of creating a Facebook Group for your business?

It is no secret that Facebook’s algorithm has gone through a major overhaul in the past couple of years. Reaching new audiences without the help of Facebook ads, while not impossible, requires a lot more strategic planning than before.

But, with a Facebook Group, reaching your ideal audience could be easier than you think.

Let’s look at the 5 reasons that your creative business needs a Facebook group.

Facebook has become a significant social media for both personal profiles and business pages. Indeed, most businesses are either utilizing Facebook or want to be. However, there is a lot to learn with the site- especially for business. Using Facebook for business is different from personal use. Here are some Facebook Best Practices for business use of this social media site I have found to be true for the past 6 years of working in the industry-

Are you looking for motivation while working from home? Here are 5 simple tips for staying productive and organized while working from home for entrepreneurs or freelancers.

It’s becoming more and more common for people to work from home. However, it can also be difficult to make sure that we are staying productive & organized.

Here are 5 simple tips for staying productive and organized while working from home:

One of the most difficult yet most rewarding parts of Facebook advertising is the target audience. Perfecting the target audience with Facebook advertising it is one of the best perks of Facebook ads. It is a process, but with the data, you can make informed decisions about your target audience that includes perfecting the audience for your other marketing efforts.

Sales take time, especially when someone hasn’t heard of your product or service yet. In the online space, we sometimes forget people are the likes, comments, shares, and numbers you see on the screen. Behind every number is a unique person with individual preferences, behaviors, and concerns. Remembering this is key to improving your sales online.

I’m really looking forward to diving into social media head on and strengthening my skills in that area to help PDS and our clients expand their businesses. I hope I can also impart some of my email marketing experience as that has been the focus of my career over the past 12 years!

LaLunaCo is a wonderful, family-owned business who started creating products after they saw a need for solutions in their own family.

Their story:

The powerful elements of Facebook advertising that make it such a valuable solution are the data and analytics. The Facebook pixel is the key fundamental tool that separates basic advertising from expert advertising. Why is this? Primarily, the data collection assets. Let’s explore this further-

Many businesses have had success selling organically both online and in times before the internet. This has translated into growth on social media for business or even organic sales. From here, the next step is to try some boosted posts or maybe even grow interested in Facebook ads. If this is you, you are probably interested in online sales and how Boosted Posts and Facebook Ads can help your business.

Brand Awareness Facebook Ads: What are they, what do they measure, and how do you decide if you want to use them? There are many objectives for Facebook ads that you are starting to become familiar with as you are digging into the Ads manager. Brand awareness is one of the first objectives that is part of the awareness level.

Rob Gibson is an insurance agent in Wheat Ridge, Colorado who has been at it for 30+ years. The agency services over 3,000 policies and he is ranked in the top 100 of more than 16,000 agents nationwide, specializing in Commercial, Life and personal lines insurance. 

We have some news to share, I am moving to Washington and taking the business with me. Yes, Washington state, a bit west of Seattle. We are so excited!!! Despite having team members and clients all over the world, it is always fun to experience a new environment.

No matter how much we love what we do, sometimes it can be difficult to stay motivated. This is particularly true in times of transitions in our lives when things can get crazy. Here are 5 tips for How to Stay Motivated I use that have helped through many of life’s crazy times.

This has been quite a good year so far for all of us here… and there is still more year to come! We have some new exciting news to share with you…can you tell what it is from the picture?

A quick blog post today to share some big news! In the last few weeks, I got married and have a new last name. This is my first blog post under my new name! Anyone who has changed their name I am sure is familiar with the excitement of seeing the new name as well as the adjustment.

Success in today’s business world means a presence on social media and some type of Facebook Advertising strategy. While it is true this is not the case for everyone, digital marketing is a key component for the majority of businesses. Indeed, most folks that are not currently successful on social media and generating revenue from Facebook Ads want to be or have a plan to be soon.  

Wherever your business is in terms of the social media marketing journey, these three important, yet often forgotten, ingredients will help you get started, get better, or reaffirm what you already know.

Vivid Vision is a fantastic book that is all about figuring out where you want your business to go. You can see more on Amazon here.